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Brand Story
Freedom of movement
For well over 30 years, Gramicci customers have found our innovative “freedom-of-movement” designs irresistible.
Gramicci has pioneered innovation in the outdoor industry for well over 30 years. Our innovation and passion does not begin and end with our products. We feel that the world is more than just a place to live; it is somewhere to grow up, start a family, adventure to parts unknown and enjoy the freedom of nature.
In 1970s,Mike Graham climbing Yosemite, hangin’ out with some climbing buddies who decided to do the first clean all-Italian ascent of Half Dome. Except they weren’t Italian, so they changed their names turning Graham into Gramicci and the name stuck. Mike used the name Gramicci for his authentic climbing gear and original clothing brand, which really took off in ’82 when Gramicci pioneered the first ever climbing pants and shorts with crotch gussets and built-in nylon belts to allow freedom-of-movement
Millions of Gramicci pants, shorts and tops have been worn on the world’s most legendary rock climbing routes from El Capitan to Wharepapa to Kalymnos.
Nowadays, you can see Gramicci from outdoor to city.They also have some transformation in to fashion field. Gramicci put on over 30 years of innovation, experience and industry leadership. Many of the most popular features found in outdoor clothing were developed by Gramicci . They were rocking since 1982 and still be loved by everyone.
“FREEDOM-OF-MOVEMENT”
Gramicci的起源要從攀岩說起。 在70年代時的優勝美地開始有許多攀岩者爭相挑戰，這項極限運動在發展中衍伸出了許多流派，例如“保守派”、“嬉皮派”、“學院派”等等。 他們彼此互相競爭角逐，從地點、方式到用具都有不同的比較和選擇。 Gramicci的創辦人Mike Graham本身就是一個愛好攀岩的高手，有次Mike Graham想要使用一種義大利的攀岩法來挑戰位於優勝美地的Half Dome 於是他便隨意地將自己的姓氏由Graham改成了義大利文的Gramicci而就此沿用下去。
在那個年代，攀岩手所穿的不外是牛仔褲或是長運動褲，兩者各有優劣。 牛仔褲雖然耐磨，但過份緊身而影響動作，而運動褲雖然鬆身舒適，但完全不耐磨，無法抵受岩壁面之磨擦。 Mike於是想到將兩者合而為一，將厚帆布製成如運動褲之式樣，及在褲頭上加上織帶及扣，使其更為穩固並可隨意調整，完全符合Gramicci ”freedom-of-movement“ 的品牌理念。 起初，Mike只是製來給自己及朋友穿著，但很快地，這種既舒適又耐穿之新式攀岩褲便傳遍了約西米提山谷，之後眾多攀岩愛好者都來找Mike，希望能買到一條Mike所設計的攀岩褲。 他們穿著Gramcci穿越了許多有名並艱難的登山或攀岩路線，一代經典Gramicci就此產生，至今已經30多個年頭。
品牌設計 經典特⾊
1982 年品牌⾸款 CLIMBING PANTS 與 CLIMBING SHORTS 問世，經典的腰間隱藏式調節型織帶「WEBBING BELT」、還有褲檔底部的三⾓活動裁⽚「GUSSETED CROTCH」，成為品牌最為⼈所知的定番設計細節與功能概念。
WEBBING BELT
在腰間褲頭內配置了隱藏式的尼龍織布腰帶，讓使⽤者在⼀般穿著或是進⾏攀岩活動時，能夠輕鬆甚⾄容易以單⼿調節腰圍的鬆緊度，不但⽣活感的著⽤便利性提升，也更具備輕裝簡配的⾼效機能。
GUSSETED CROTCH
在褲檔底部加上⽴體裁⽚增進活動的空間份量，特殊的三⾓拼接剪裁讓整體褲型的結構更加⽴體，同時還有額外補強的作⽤，在進⾏⼤範圍⾓度的攀岩活動時，可以分散褲管拉扯的壓⼒。
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